Let’s face it, marketers and writers can be disorganized people. And hey, it goes with the territory. It’s not a creatives prerogative (sorry, Britney). But, if you want to succeed in your content marketing, you need to stay on top of the game. The only way to truly compete is by adopting some structure. So,…
Let’s get philosophical for a second: If a tree falls in the forest, but no-one is around to hear it, does it make a sound? By the same logic… if you’re creating great content but no one’s reading it, was it worth creating at all? You need the right people to find, read, and engage…
“The best place to hide a dead body is page two of Google.” That may sound dramatic, but it’s based in truth: 75% of people never scroll past the first page of search results. So, how do you get onto that first page? Well, with Search Engine Optimization, or SEO: the practice of improving the searchability of…
Poet Marilyn Hacker summed it up when she said that “good writing gives energy, whatever it is about.” Nowhere is this more true than in content marketing. However, good writing that excites and inspires doesn’t come naturally to everyone. There are a handful of personal qualities that contribute to writing that is interesting, original, informative,…
Simple explanations for every mind-boggling term associated with content marketing Content marketing is all the rage, but with a hot topic comes a whole lot of confusing terminology. We know it can be overwhelming to master the vocabulary while you’re trying to figure out how to practically implement content marketing for your business. That’s why…
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