New year, new me, new social strategy.
Just when you thought you had your social strategy down for 2019, we drop this one on you #sorrynotsorry
The world of social media changes regularly. There are always going to be new trends, unspoken rules and confused marketers trying to grapple with the social beasts that be. But, if you keep your finger on the social pulse, predicting what comes next is not always that difficult to do. I mean, was anyone really that surprised to learn Google+ is shutting down? Certainly not us.
So, while everyone is still figuring out what the “next big thing” is going to be, we thought we would take this opportunity to weigh in on the expected social trends of 2019. Some of these are already here, and others are growing full steam ahead.
1 Leveraging the Power of the Micro-Influencer
Saying influencer marketing has become a vital marketing trend is probably the understatement of the year. We now have Instagram, Twitter and YouTube millionaires living their best lives, while brands throw crazy cash at them for a single post or tweet shoutout. And, while the popularity of these top performing influencers continues to grow, so do the prices for their services.
However, instead of neglecting this marketing segment altogether, brands are now turning their attention to micro-influencers who have smaller audiences,who are genuinely interested in what they have to say. Not only are they very engaged, but micro-influencers come at a much more affordable price tag, and are generally easier to work with than those with larger audiences.
2 Facebook Continues to be a Business Challenge
Back in the good ol’ days, acquiring business on Facebook was like shooting fish in barrel. It was fast, easy and convenient. However, as the algorithm becamemore sophisticated in 2018, brands saw a tremendous drop in their branded content, with an average reach of 6% or less.
With Facebook continuing its plight to minimise the reach of branded content, most companies need to consider investing in sponsored posts, boosted posts and social media ads if they want to stay top of mind. Thankfully, a small amount of money often goes a far way, so there is no need for marketers to break the proverbial bank.
3 Video Content Remains Prominent
According to a recent study, 97% of marketers agreed that video has helped increase their users’ understanding of their business, and 76% said it helped increase their web traffic and sales. These findings make sense, since 81% of people have bought a product or service as a result of watching a company’s explainer videos.
In 2019, we believe that videos will continue to be a powerful way to engage and entertain audiences. And before you throw your hands up in the air saying video content is out of your budget, consider all the cost effective avenues open to you, including Insta stories, live streaming and consumer generated videos.
If you are still shrugging it off, considering that 82% of internet traffic is expected to be video content by 2020 may change things for you.
4 Putting a Face to Your Brand
Stop hiding behind your logo…you heard me.
New businesses are popping up every day now, especially at the start of the year. Some we trust and some we don’t know well enough to have an opinion about. This is why it is going to become especially important for small businesses to put a real name and face to their brand if they want to build loyalty.
One way to accomplish this is to leverage the personal brand of the business owner or senior leader. By allowing your audience to get to know the character and expertise of company leadership, a business has the ability to strengthen its reputation. If you want to be credible, make 2019 the year of personalisation.
5 Continue to Expect the Unexpected
When it comes to social media, the one trend you can count on is change. If you want to stay ahead of the brutal algorithm curves, learn to move with the times to stay relevant.
If you are tired of trying to crack the social content code, contact Bean Content. We are leaders in content marketing solutions for businesses looking to create content for, and grow, their social channels.