Pssst… Do you know what every content marketer wishes they knew?
It’s simple. The future.
If we knew what was coming over the horizon, we could stand there in full armor waiting to tackle the problem with a fiery strategy built to dominate. But, since we do not have a crystal ball or prophetic capabilities, we have to settle with looking at the current statistics and trends. That way we can predict how certain developments may transpire in the immediate future based on their growing popularity.
As a small business, you do not have time to play around with strategies that are, safe to say, dead in the water. When it comes to investing time and money in a content marketing plan, you need to know that your efforts are going to make an impact on your bottom line. You get that and we get that.
Therefore, we have created a list of 5 content marketing predictions every small business owner NEEDS to consider in their 2019 strategy. These are going to be some of the most effective marketing tools you can implement that will deliver the results you’re dying to see.
1 Building Authentic Relationships
GDPR was rough. Ask any business owner how they felt about seeing their email lists drop to close to nothing and I’m sure the consensus will be “not so great”.
We have the chance to earn our audiences’ trust and loyalty again. Sending out daily doses of mediocre content is no longer going to cut it in 2019. Instead, we are going to have to re-focus on creativity on delivering quality content in every aspect of our content strategy. Be that newsletters, web content, blog posts or video campaigns.
Speaking of video campaigns, we aren’t talking about super polished content either. Flick onto Insta Stories and start a live stream with your audience.
Make sure you are creating a community that people WANT to subscribe to yet again.
2 Adopting Influencer Marketing
Here’s a fun fact for you: In 2016, the number of brand sponsored influencer posts on Instagram was at 9.7 million posts. In 2019, it is predicted that that number will grow to over 32 million. Statista
It’s safe to say that influencer marketing is growing year on year and has become a firm part of many big corporate strategies. However, many smaller businesses have been slower off the mark in adding it to their marketing arsenal.
I mean, it sounds expensive, right? Wrong.
There is much to gain by partnering with influencers within your niche. And, while influencers with larger audiences may comes with a higher price tag, micro-influencers (with around 2500 followers) charge less than $25 per post – affordable indeed.
3 Embracing the Robots / Artificial Intelligence
The role of the content writer has come under attack.
Church + State CEO, Ron Tite predicts: “Brand marketers will be completely replaced by an AI algorithm that will generate four blog posts, two infographics, a white paper, and a weekly podcast that starts with, ‘Hey guys, I’m soooo excited for this week’s episode.”
And while we laugh at his statement, we cannot help but reflect on the influence artificial intelligence has had on nearly every sector. Be it a direct threat or software that assists in our operations, technology is changing the way we play the game.
While I’m not entirely convinced Ron’s prophecy will transpire in 2019, there are tools being developed, like Articoolo, that’ll help populate your content calendars much faster. But, it’s going to still be a long time before we are able to teach the robots everything there is to know about unique, branded and customer-centric content.
In the meantime, stick to these automation timesavers:
Analytics & Reporting – Google Analytics
Email marketing – Mailchimp
Our final thoughts and predictions for 2019: Stop creating content for content’s sake. Focus on adding valuable and undeniably shareable content on the platforms that matter. And do not be distracted by the shiny new developments until there is data to back it’s effectiveness.