It’s easy to get swept away in holiday mode as Christmas approaches. Lying in your arm chair, sipping on eggnog and watching all your old Christmas favourites. But when it comes to your content marketing, this is no time to be slacking.
If you’re going away for the holidays, make sure you have content planned and being released throughout the holiday season.
Let’s take a look at a few reasons why tis the season to work a little harder on your content:
Keep Your SEO Ranking
Have you ever heard of the saying “if you don’t work hard, someone else will”? Or something like that… With so many websites fighting for a great SEO ranking, it’s never a good idea to let go of the reigns on your content marketing.
If you keep releasing content on a regular basis throughout the holiday season, search engines will reward your hard work.
Seasonal Content Opportunities
Sleigh bells and reindeer bring more than just cheer, they bring opportunity for seasonal content. It’s time to capitalize on the events that take place around this time of year. Anything seasonal that fits in with your brand persona is fair game.
Use this time of year to create content that’s a little different from your usual stuff, and you may just draw a few extra eyes to your website.
Capitalize On Sharing
This time of year is one of giving and one of sharing. Even the most reserved of us on social media can’t resist sharing a funny Christmas meme, or a cute Santa pic around the holidays.
Everyone is in the mood to be jolly, so post content that is shareable, and maybe just maybe you’ll go viral.
Tis The Season To Catch Up
Everyone has a little more time on their hands during the holidays. So make sure they’re spending their time engaging with your content. Give them something to do this holiday season.
As you can see, it’s the perfect time of year to rev up your content to increase engagement. Make sure you’re not caught slacking this season. Nobody needs a content marketer that’s been hitting the eggnog a little too hard.
