Taking a break from your business is hard, especially when it’s your baby. We tend to stress about how everything might fall apart when we leave. This isn’t helpful or productive. But when it comes to releasing content, taking a break can be detrimental to your Brand.
Having a game plan when it comes to your content is crucial if you’re taking a break. ‘What game plan?’ you may ask. Basically, plan ahead so that your content doesn’t have to take a break when you do.
1 Planning Ahead
When it comes to your content, you should be thinking at least a month in advance. What events are coming up? What season are we heading into? What external factors can I use to promote my content for the up and coming month?
Knowing all of these things can make it easier to plan for the content you’d like to post while you’re away. That’s all fair and well but where do you plan all this?
2 Create A Content Schedule
Using programs like Microsoft Excel or Google docs spreadsheet, you can create content weeks in advance in something called a content schedule. Planning ahead can mean not having to spend your time coming up with creative social media posts when you could be sipping that Mojito on the beachfront.
Spend some time putting together well curated content for the time you’re away. – Bare in mind, you can always cut down on the amount of posts you do per week, without vanishing all together.
3 Make Use of Scheduling Tools
There are plenty of them out their. Apps that allow you to schedule your posts in advance so that you’re not worried about making sure you have WiFi at 6PM GMT and a moment to do a quick upload.
4 Hire A Virtual Assistant
Hiring a virtual assistant to respond to comments and messages on your social media feed can be really beneficial. Knowing that your customers and your audience are taken care of and responded to quickly while you’re on break really takes a load off your mind.
5 Stay Engaged With Stories
Stories have been all the rage on social media over the past few months. Instagram, Facebook and now even Whatsapp has a ‘story’ feature that allows you to post short videos or images of what you’re currently up to.
Engaging with your followers on a more personal level can help your brand build a relationship with your audience, so why not take your followers on your break with you.
Just Keep It Up
You don’t have to post 4-5 times a week while you’re away, but you do need to make your presence on social media known. So make sure you’re keeping your audience engaged, to keep that reputation you worked so hard to build.