We live in a world polluted by vast amounts of online content. So how do you ensure that your content reaches the right people, catches their attention, and then holds on to it long enough for them to learn something about your business?
We spoke to our Social Media Scientist, Kayleigh Ellis, here at Bean Content to find out the best practices to use when writing for social media. Check out these 5 exclusive tips NOW…
1. Is your name Google? Because you’re everything I’ve been searching for.
Hooking your audience with an attention-grabbing pick-up line and killer graphics is the first need-to-do step. Give them a reason to stop scrolling through their feed and pay attention to what YOU have to say. But getting their attention is only half the battle won, which brings us to the next point.
2. Lead Them On
Give your audience a reason to stay by using emotive language and descriptive words. This helps to captivate your audience and keep them curious. We’re not the only ones who advise this $h*t, either.
Kayleigh reckons that ”It’s important to catch readers attention by including them in the story, speaking to them, and enticing them to the point where they continue following along to see how the ‘story’ ends.”
By using your words to tell a story or referencing fictional characters, you’ll access the imagination of your readers. And just like Goldilocks’s porridge, your content will be just right!
3. Who’s It All For?
Never forget to keep your audience in mind when creating your content. This means using the secret slang language that only your target audience will get. You dig me, bro?
Then, you’ll also want to consider the images and content that your audience will relate to best. Using inside jokes that only your audience will find funny makes them feel special and understood. But, be careful not to exclude large portions of your audience.
So, how do you know if your writing is tailored to the right audience? Take it from Kayleigh:
“I’ve written for a wide array of audiences. From corporate business men, to adults in the tech industry, to travel groups and fashion and beauty millennials. The trick is to place yourself in someone else’s shoes and imagine if you were reading this content, would it appeal to you? Ask yourself, “If I was this old, did this job for a living and was interested in this product, would this content interest me?”
4. Be The Funny Guy
People have to read a lot of bland content throughout the day. Emails, news articles, forms, blogs – you get the picture! So nobody wants to spend more time reading content that isn’t at least entertaining, if not uplifting.
Reduce the formality of your language and throw in a pun or two. Give your audience something to chuckle about and it’ll leave them wanting more. But Kayleigh reminds us that being funny is definitely not the only way to captivate your audience “Meaningful, interesting, unique content can serve just as well as humorous content if executed correctly.”
5. Let’s Eat Grandpa!
Grammatical errors and typos hurt your credibility as a source of great content, and distract your reader from the pearls of wisdom woven within your sentences. Plus, you really don’t want your audience thinking you’re a psycho!
So, proofread and proofread again to make sure that your content is sound. It’s never pretty when a call for dinner turns into a carnivorous feast.
The Real Value’s On The Inside
Adhering to these guidelines is just the beginning of your content writing journey. To really be contagious, your content needs to be useful and valuable. Make sure you’re adding value to the lives of those who read your social media posts, and you won’t go wrong.
As Kayleigh says, “When writing articles or preparing content of any nature, remember to stick to what you know and what you believe to work for you or your brand. At the moment there are so many brands looking to each other for ideas or to better one another at every turn, but all that does is take away from the originality each brand has to offer. It’s very cliché to say, but what makes each piece of writing interesting is that it is authentic and unique. Everyone has something different to say and that is the key to keeping readers interested in your writing and your brand as a whole.”
If you need help creating contagious content, we’d love to help! Visit our website www.beancontent.com