Blogging is a simple way to keep your audience up to date and engaged with what is happening in your company. Effective blog posts will keep your audience informed without causing them to lose interest in your article or page. Your goal should always be to connect with the right audience and keep them engaged in the topic at hand.
So how exactly do you write high quality blogs that increase your blog engagement?
1. Write Specifically For Your Intended Audience
It’s important to keep in mind the topics that your target audience would search for online. Your topics should be directly linked to the questions that they need answered, or the things that they would be interested in.
Adapt your communication styles to ensure easy understanding of the article you are writing. Writing high quality content is all about producing tailor-made articles specifically for your audience’s needs. For example, if your audience is animal lovers, writing about animal rights and animal activism would peak their interest. But, writing about fashion or cooking may not.
2. Keep Content Short, Sweet and Simple
When writing online content, be sure to stay on topic. Your audience has chosen to read your article for a reason, so including information that’s irrelevant to the topic might just result in them closing the page!
To keep your readers engaged right until the end, try to keep your article concise and focused. Anything beyond 1,200 words is going to be confused with a book!
3. Stay Fresh By Writing Original Content
Keep your content original and current. By copying the content of other writers, you’ll only bore your audience with repetition, and may even get into trouble!
Instead, interview interesting people in your field. Or, do some research on recent events, technologies and best practices and write opinion-based reviews on your findings. Making sure that your work is current is also important, so be sure that you know what’s hot and happening in your industry before starting to write your article.
4. Keep Structure Simple for Better Readability
Make sure your article is structured in a way that makes it easy to read. Use headings and subheadings that allow your audience to skip right to the information that’s most relevant to them.
Finishing off with a CTA (call to action) and clear steps for their next move will show readers how to implement your advice straight away. It can be helpful to include hyperlinks that will take them right to where they need to be.
5.Proofread All Content Thoroughly
Spelling and grammar mistakes not only make you look bad, but also distract your readers from the valuable content in your articles.
So, proofread your work thoroughly, and make sure all spelling and grammar corrections have been made before uploading your content. Insure that all industry terminology has been used correctly and consistently.
Writing quality content is so important for your brand reputation and keeping your target audience engaged. On the flip side, writing poor content that is confusing or uninformative will do damage to your brand, and cause your audience to disengage from your future content.
For more information on how to write high quality content, check out our blog. Or, if you’re too busy growing your business to spend time writing content, why not get in touch with BEAN content.