We all know that content is King. But every King needs his Queen: Planning. The two go hand in hand and one without the other leaves your marketing strategy a little worse for the wear.
One of the most common problems companies have with their content marketing strategy is a lack of planning. It’s pretty clear when content has been planned out methodically as you can see themes in the content that connect to one another. The problem is, only 39% of brands have a documented content marketing strategy.
Planning your content ahead of time requires a content schedule, which is a pretty simple concept that allows you to map out themes, topics and posts, weeks and even months ahead of time.
But it’s almost 2019 and if you don’t already have a content schedule then you have some catching up to do. If you do have a content schedule then let’s give it an upgrade by adding a few extras to enhance your already solid content marketing strategy.
If you haven’t noticed Instagram’s new story feature then I don’t know where you’ve been looking? Let me help you out a little, it’s right at the top of your feed in the shape of a circle.
Stories are great for showing off your team and behind the scenes sort of content that helps your audience get to know you on a more personal level. It’s also great for inspirational content that you don’t want floating about on your feed forever.
Stories disappear within 24 hours of posting them, but don’t worry, all is not lost, by adding them to your highlights real you can make them a permanent fixture on your page.
When deliberating over when to post, remember that Instagram users engage more on Weekdays.
Okay enough already. Instagram has been very busy recently making sure their app doesn’t become irrelevant, and with all these new features, I don’t think Instagram is going anywhere.
IG TV or Instagram TV as the older generations would say, is a Youtube-like feature that allows you to post long-form videos. This is great for posting tutorials of your product or service or guides that can help, inform and encourage your audience to make a purchase.
As one of the fastest growing marketing tactics of 2018, it would be a crime not to include it in your content schedule in 2019. Video marketing is becoming the easiest way to reach your audience and make an impact so be sure to be deliberate about your message when creating video content.
Video content is also more shareable than any other content online. 92% of videos viewers share video content online. Want a marketing strategy that will go viral? Videos are a great place to start.
Dare I say it? Influencer marketing has exploded in the past year. People don’t trust brands, they trust people, so getting an influencers stamp of approval on social media is more valuable now than ever before. But why are influencers such a great marketing tool? 70% of teens trust influencers over traditional celebrities. What’s more? 86% of women are now looking to social media influencers for purchasing advice.
These are just a few tips to keep your content marketing on point in 2019. Remember to adapt your content schedule to accommodate new forms of content as they come out to keep your brand on top of it’s game.