Video is everywhere. It’s quickly becoming the most popular way to consume content online. In fact, by 2019, consumer video traffic will account for 80% of all consumer internet traffic on the web.(SmallBizTrends) That’s A LOT.
If you’re not hopping on the video bandwagon, I’m afraid you’re going to be left behind. With only 20% of consumer traffic left to view your content, you’re not giving yourself much of a chance.
Why Is Video Increasing In Popularity?
Our visual brains process data 60,000 times faster than text. It takes a lot less concentration to sit back, relax and watch a video, than to read a blog. After a long hard day at the office, we’re far more likely to choose watching a video over reading, and that’s why video popularity is increasing every day. In fact, according to YouTube, video mobile consumption rises by 100% EVERY YEAR.
Video is mobile friendly. Ever tried reading an entire blog post on your phone screen? It’s tedious! No matter how mobile friendly a blog is designed to be, it’s never going to beat video in the convenience race.
Search engines tend to rank videos really well. Why’s that? Search engines, like Google, know that consumers love video. So it’s far easier to get a video to rank well in the SERP than it is to get a blog ranking up there. Creating videos have a few key benefits over blog posts. Firstly, YouTube videos rank in Google well, like really well! Since YouTube is owned by Google, and is already an extremely high authority site, chances are that a piece of content you put on YouTube will rank higher than your own site, especially if it’s new and doesn’t have much authority.
Videos make a stronger emotional connection with their audience than any blog post can. Humans relate to visuals, and so make an emotional connection much faster with video than with text.
Where Should You Be Including Video In Your Marketing Strategy?
Facebook has been the giant of social media platforms. When it comes to video, Facebook generates 8 billion views on average per day. Videos on Facebook also have 135% greater organic reach than photo posts. It’s also important to note that people spend 3 times longer viewing live videos on social media than they do on pre-recorded videos, so be sure to make use of Facebook’s new-ish live video feature.
Instagram’s new features have brought a new way of marketing to life. There is now such a thing as an Insta-Business – a business run solely from Instagram, and let me tell you, they are thriving. Instagram stories, live stories and now IGTV. Instagram is truly spoiling us for choice, and the audience is lapping up the content posted to Instagram every day.
Using video in an email leads to a 200 – 300% increase in the click through rate. We’re living in a time when our inboxes are too full to read every email we get. Video is a way of reaching the user without demanding too much of their time or concentration.
Adding a video to your blog increases the ways in which traffic gets driven to your blog. The more eyes on your blog, the better it is for business. Try mixing up the content you post on your blog, to increase engagement.
Having both blog posts AND Youtube videos is a great way to cross market your brand and reach a bigger audience. If you create a video about a specific topic on Youtube, which has a link to a relevant blog article that you wrote, and visa versa, you’re targeting a larger group of people than having just one or the other.
Videos on your website can range from explainer videos to marketing videos. Videos drive traffic to your website in a big way. Companies using video as a means of marketing experience 41% more web traffic than companies who don’t. In addition to that, including a video on your landing page can increase your conversion rates by 80%.
Video Is The Way Forward
All these stats show that video is on the up and up, and there’s no slowing it down. Incorporating video into your marketing strategy is definitely the way to go. 80% of users recall videos they’ve viewed in the past 30 days; can you say the same about a blog you’ve read?
Jason Harrison of M&C Saatchi Abel said “We need to build brands that move at the speed of culture.” And our culture is calling for Video.